Motel 6’s national ad spot feels like a music video

Determined to remind travelers about the fun taking a road trip, the hotel chain hired director Frank Todaro to create a new national spot that feels more like a fun music video than a commercial. “We want to remind travelers that they can create a lifetime of memories with families, friends and love ones while still enjoying affordable travel,” said Lance Miceli, Executive

Seed&Spark holds filmmaker crowdfunding class

Remember that awkward feeling of asking your parents for a loan? Even worse, asking to bum five or ten bucks from your friends? What could be worse? Try being a filmmaker and asking for money that your friends or family will never see again. All to make a movie. Not a film. To the layperson, a movie.

What’s up with Optimus’ new director Sam Macon?

It may seem odd that an accomplished indie film director like Sam Macon would enjoy taking orders from commercial clients, but that’s part of the reason he signed on with ONE at Optimus. “With commercials, there is a limit to how much cr

Fusion92 acquires San Antonio-based ADS Media Group

On February 28, digital agency Fusion92 announced that they acquired San Antonio direct-to-door marketing agency, ADS Media Group. This is a measure both agencies feel will expand their independently-owned marketing footprints.

March 21 memorial event planned for Ruth Ratny

A memorial celebration honoring the life of Reel Chicago founder Ruth L. Ratny will take place on Tuesday, March 21, 5 p.m. to 8 p.m., at Untitled Supper Club in River North, 111 W. Kinzie St. Friends and well wishers are invited to view a special presentation and indulge in a cash bar. The legendary chronicler of Chicago’s film production community was laid to rest beside her par

Social media manager Shari Williams crushes job search

When you live in a world where you are overwhelmed and inundated with countless job search sites and a constant deluge of advice on everything from how to get a job to how to update your resume, how do you make yourself stand out in a creative way? If you’re like Burrell Freelance Social Media Manager and Content Creator, Shari Neal Williams, you do what you do best — create a l

Composer August eager to grow with Comma Music

Composer Amanda August was swept away by the Pirates of the Caribbean soundtrack when she was 11-years-old. “I was so in love with it,” she remembers. “It’s really adventurous and epic and emotional. I was like, ‘this is what I want to do.’”

Spektor’s music video explores loss and greatness

Regina Spektor’s new music video “Black and White” strikes just the right balance. It’s touching. It’s wistful. And by applying monochromatic tones and soft lighting, director Daniel Ryan also gives the video a sense of nostalgia.

Agency focused on decentralization promotes two

Marketing agency LAPIZ recently announced the promotions of Ernesto Adduci and Marco Azucena to senior vice president, account director. Both Adduci and Azucena have been tasked with reshaping the account management department into a more decentralized model. “Holocracy, is a unique business model that empowers account teams to make decisions autonomously

Escape Pod Promotes Leah Hattendorf to SVP

Independent agency The Escape Pod announced today that it has promoted Leah Hattendorf to Senior Vice President, Director of Strategy. In her new role, Leah will continue to lead The Escape Pod’s Research and Strategy group, in addition to spearheading new business efforts and building out additional revenue streams for the agency.

Daufenbach Camera hires Schumacher vet Acuna

Veteran technician Michael Acuna joined Chicago-based Daufenbach Camera motion picture equipment rental company in March. With eleven years experience servicing Chicago’s film industry, the co-owner of the former Schumacher camera brings a wealth of homegrown expertise and local knowledge to one of the only Chicago-based equipment rental houses capable of outfitting large crews wi

“Femme Pyre” launches new era of film collaboration

“Femme Pyre,” Saturday night’s carnival themed fancy dress party at Camera Ambassador, prompted hundreds of guests to keep going until Sunday morning. This may have been due to the fact that there was a kissing booth, tarot card readers and at least three different kinds of dancers (belly, burlesque and go-go); but still, the event actually made “networking” fun.  Copyright © 2016.  All rights reserved.