Back to nature with Burrell’s Toyota Rav4 campaign

While many car campaigns targeting African Americans skew toward adventures in urban settings, Toyota long-time multicultural agency, Burrell Communications, is showing audiences how to discover — or re-discover — the great outdoors.

Why the IFO’S $499 mm film income should be higher

Last Friday the IFO / DCEO released its year-end summary of revenues from 2016 statewide film productions, stating they were $499 million, from 345 projects. Becoming half-billion dollar film market is indeed exciting, especially given the previous, so-so year-end tallies. ReelChicago, however, believes the total should be at least

How big a part will VR play in social entertainment?

Last week’s freezing rain didn’t deter some 50 enthusiasts from a Jan. 11 gathering at Chicago Studio City’s (CSC) Stage One to hear an informed discussion about applications of fast-rising virtual reality (VR) in business, health care and social entertainment videos.

Understanding the real world through VR experiences

Empathy is a powerful emotion that advertising often taps into. With the rise of reality experiences — virtual reality, augmented reality, and 360-immersive videos — brands are now finding new ways to create consumer empathy to make their point. These immersive reality experiences have the ability to place users in someone else’s shoes and connect them to causes in a very real

Sundance to showcase “Trophy,” Chicago-funded doc

SCREENING AT SUNDANCE (Jan, 19-29) will be the 28-minute doc, “Trophy,” that was funded by the Chicago equity firm of CMP Invest / Impact, that invests in documentaries that are aimed at helping

Adman Gross is Radio Mercury Awards 2017 Chief Judge

The Radio Mercury Awards, hosted by the New York-based Radio Advertising Bureau and now seeking entries, has named Chicago adman Mark Gross, partner / CD in Highdive Advertising as its 2017
 

Bauer’s “Mad Scientists” YouTube series a zany romp

Chicago-based screenwriter and actor, Harry Bauer, has just launched his zany four-part webseries, “Mad Scientists Consortium” on YouTube.Each 5-7 minute webisode takes a semi-dark and comical look at five Chicago-based mad scientists hell bent on world domination, or in their case, starting with Illinois, Wisconsin and parts

Sound designer Bryen Hensley joins Noise Floor

Venerable sound designer Bryen Hensley joined post audio facility NoiseFloor on Monday, Jan. 16, after a dozen years as lead sound designer at Resolution Production Group. He becomes 12-year old Noise Floor’s fourth sound designer, alongside co-owners Coken and Jamie Vanadia and Stosh Tuszynski.

180,000-sf Fort Knox Studios to open in Nashville

Proving its success as a unique “ecosystem for the arts” Fort Knox Studios in Portage Park expects 2017 to deliver major expansion, accelerated growth, stability and excitement with the opening of Fort Knox Studios Nashville.
 

Two notable institutions present themed film series

Two notable Chicago institutions are presenting infotainment film series on dedicated themes:

Full house expected for Sunday’s tribute to James Pope

IT LOOKS LIKE A CAPACITY CROWD will attend the James Pope Celebration of Life this Sunday at the Hopleaf Bar, 5148 N. Clark, from

Multi-talented Jin’s comedy sitcom premieres Jan. 22

THE FIRST SEASON of “Chop Chop TV Show,” a comedy sitcom with a realty show feel, created and produced by Meiling Jin of Studio Meiling Productions in the South Loop, is now seen on Comcast, Xfinity, Wow a
 

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