Mix Kitchen creates a variety of sounds for “Frampa”

When Mix Kitchen engineer Sam Fishkin heard about the concept for Fram oil filter’s Frampa campaign by Laughlin Constable, he figured that the audio should be “subtle” and “stay out of the way.”But when composer Craig J. Snider got wind of the idea, he heard a “classic power trio with Les Paul guitars, bass and dru

Networks unveil fall lineups at upfront this week

With a Writers’ Strike now averted, the networks can now get back down to business, and partying it up, when they announce their Fall schedules this week at New York’s Upfronts. The Chicago Production Community can now also take comfort in knowing that many series are returning here this summer and fall for production.

Escape Pod hires Celia Jones as new brand director

The Escape Pod Group announced today that that it has named veteran marketing executive Celia Jones as Brand Director. In this role, she will be responsible for amplifying the agency brand and managing PR and marketing initiatives across the group’s three partner agencies: The Escape Pod, digital agency ORA Interactive, and exper

LC, Fram scold consumers in new "Frampa" campaign

Laughlin Constable helped oil filter giant Fram connect with young adults by hiring a 70-year-old pitchman to call them “numnuts.”“We wanted to channel that sort of sage old advisor we all kind of grew up with,” explains creative director Jon Laughlin.Breaking Bad actor Jonathan Banks stars as the title character in Frampa, an online campaign LC created f

Panama campaign welcomes everyone but tourists

Hoping to boost its tourism numbers from the U.S. and Canada, The Panama Tourism Authority hired VML as its AOR in 2016. The result is a campaign that positions the Central American country — with relatively underdeveloped infrastructure — as a point of destination for Indiana Jones and Laura Crofts rather than fat, lazy beach bums looking for cabanas and Mojitos.You ain’t g

Director Fahey draws inspiration from Alzheimer's PSA

Three years ago, writer/director Sean Fahey realized that people with dementia can remember the stories of their lives, but they cannot control when those memories will actually come and go. So he decided to do something about it.“I was putting together a pitch for an Alzheimer’s Association PSA about stigmatization,” he explains. “I noticed that people with the disease are under

FCB gets it Bright

FCB Chicago announced last week that Lisa Bright has has left Iris Worldwide, as its executive creative director, to join the Michigan Avenue shop as the agency’s newest SVP, Group Creative Director. Bri

Cutters scores with NHL Stanley Cup final

There is no greater glory for an NHL player than to have their named engraved upon the holy grail of the sport — The Stanley Cup.For the NHL’s 100th year, the league is celebrating not only its centennial but the Cup as well, which pre-dates professional hockey.Spelling, an emotional new spot from Cutters Studios created by Baby Bear’s Porridge Productions and direc

FCB Chicago's Liquid Plumr spot on crack and the pipe

And there it is — the headline I’ve been waiting to write forever. The new “Reel Ad of the Week” goes to FCB Chicago for their very funny Liquid Plumr spot titled, “There’s a Plumr in all of us.” Set to the finger popping tune of Rosemary Clooney’s, Too Marvelous for Words, we watch various folks ranging from a cute old couple swimming to a bowler and firefighter, al

Hootenanny, Burrell help Walmart on Mother's Day

Hootenanny’s Nikki Vappenski helped Walmart set a new standard for Mother’s Day by editing a series of spots set to Bruno Mars’ hit song, “Just the Way You Are.”Directed by Sasha Levinson and created by Chicago’s Burrell Communications and Houston’s Lopez Negrete Communications, the sixty-second version opens at the moment when a mother greets her toddler in the morning.

Costello’s directorial journey part 4 – an essay

Editor’s Note — Our contributor, Colin Costello, recently enjoyed personal growth by moving from beyond a writer’s traditional role to actually directing and producing his short film, “The After Party.” We asked Colin to chronicle is journey. Let me just start out by saying I HATE crowdfunding. I feel like it is the digital versi

Millennium DXL featured at Panavision open house tomorrow

Panavision-Chicago invites filmmakers to check out its revolutionary Millennium DXL camera during an open house tomorrow a

ReelChicago.com.  Copyright © 2016.  All rights reserved.