72 and Sunny has produced a series of commercial spots that show how LG Electronics helps fans prep for March Madness. The new commercials called “Do Game Day Right” highlight those not-so-perfect game day moments.
The ad campaign features mascots from college teams Michigan State’s Spartan, University of Kentucky’s Wildcat, North Carolina’s Ramses the Ram, Northwestern University’s Willie the Wildcat, University of Miami’s Sebastian the Ibis, Oregon State University’s Benny Beaver and Southern Methodist University’s Peruno Mustang.
In “Mascots Knock,” team mascots raid the fridge for their game day diet using LG’s InstaView technology. Users knock on the glass panel twice to see what’s inside the fridge without opening the door.
The 30-second ads will run during march madness on TBS, CBS, TNT and TruTV.