Breast cancer is the second most common kind of cancer in women. About one in eight women born today in the US will get breast cancer at some point. The good news is that many women can survive breast cancer if it’s found and treated early.
And that’s the message Advocate Health Care’s two spots deliver during October, National Breast Cancer Month: encouraging women to be proactive about getting routine breast exams and mammograms.
In fact, if cancer detected early and is in the localized stage, the five-year relative survival rate is 100%, according to the National Cancer Society.
Produced by STORY and directed by The Barkers, the Chicago-based husband-and-wife team Chris and Kristen Barker, the “Stories of the Girls” campaign was edited by Liz Tate of full-service Hootenanny.
“It was a lovely project on which to be the editor,” Tate says. “It’s always nice to work on a spot that presents a positive health message and I was honored to be part of the campaign this year.”
The two commercials were filmed in August and Tate edited throughout September.
The agency creative on the two spots, “Push Up” and “Double Trouble,” was led by ECD Kevin Houlihan and CD Stefanie Lyons and Nathen Grisby produced.
STORY’s Mark Androw was EP, Rick Rosemeyer produced and Andy Lillen of San Francisco was the DP. The Barkers also wrote the original music score that was mixed at CRC. Color correction by Company. Casting by Diane Vana
Tate has extensive experience in health care, having worked with clients like Indiana University Health / Hoffman York, Ochsner Cardiovascular Network/SPM Advertising and Lurie Children’s Hospital / Tom, Dick & Harry Advertising recently.
