Cubs introduce W’ville

6+

(Ashlee Rezin/Chicago Sun-Times via AP)

With the postseason here and the Cubs gearing up to #FlyTheW once more, it’s officially “W season” in Wrigleyville. And in a stroke of sports marketing genius, the Cubbies are converting Wrigleyville into a pop-up event right next to Wrigley stadium.

‘W’ville will feature free games, family-friendly entertainment, giveaways and opportunities to win 2017 Cubs postseason tickets. CBS Radio Chicago will host the festivities.

All starting at 3 PM today and going until 7 PM.

While attending fans will also be able to pick up
up a number of complimentary giveaways to celebrate the Cubs in the postseason for the third consecutive season. A giveaway tent will include free #FlyTheW cardboard posters, stickers, temporary tattoos, rally towels from American Airlines and W stencils provided by Benjamin Moore.

They can also take a swing for a chance at free 2017 Cubs postseason tickets in a fun and fast-paced whiffle ball challenge. With one swing of the bat, participating fans can take aim at a large W Flag target in the lawn area. Those who hit the ball directly into the cut-out “W” will receive a pair of free tickets to a 2017 postseason game at Wrigley Field. Fans who hit the target with a fly ball but don’t make it into the “W” will receive a complimentary W Flag or choice from a selection of other available prizes.

A number of family-friendly games and activities will be available for fans of all ages. Guests can test their arm at an inflatable speed pitch station or take some warm-up swings at an inflatable whiffle ball station. A balloon artist, face painter and glitter temporary tattoo artist will be on hand to entertain children, while a caricature artist will provide W-themed drawings of fans. Guests can play oversized games, bags with custom #FlyTheW boards, an RBI Baseball gaming station and even control miniature Cubs robots, courtesy of the Museum of Science and Industry’s Robot Revolution Exhibit.

Also Read: Bulls, Bears and Gatorade

A pop-up “W Shop” next to the Cubs Store will have a number of W-themed items, flags and apparel for sale. Guests also can purchase food and non-alcoholic beverages from the food trucks and concession stands on-site.

Immediately following the conclusion of ‘W’ville, guests can visit the Budweiser Brickhouse Tavern or Lucky Dorr Patio & Tap to watch the American League Wild Card and participate in special programming and giveaways hosted by each location.

This event sounds so much fun one would think Optimus was throwing it. For more information about the complimentary ‘W’ville event, click here.

Follow Colin at colin@reelchicago.com or on Twitter @colincostello10.

BackTalk