Digitas, Indianapolis Art, Box Office, SNL in the news

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Digitas for Maytag

Digitas for Maytag

DigitasLBI, AOR for Maytag, has produced a humorous new thirty second spot called Delivery that supports Maytag’s tagline, “What’s Inside Matters.”

Directed by Martin Granger from Moxie Pictures, the spot follows the Maytag Man as he (and clones) stands in for a variety of appliances as they leave the factory and are delivered to various homes.

 

 

 
New exhibition for The Indianapolis Museum of Art

The Indianapolis Museum of Art, AOR Young & Laramore, has produced a new campaign for the museum’s beautiful new Winterlights exhibition in their “Newfields” area. The exhibition runs through January 7.

 
No justice for the league at Weekend B.O.

Justice League was initially estimated to make $110 million – $115 million at the North American box office but the DCEU film failed to even break through $100 million with a disappointing $96 million debut. There will be lots of discussions at Warner Bros as to what went wrong as it is the lowest opening weekend for a film set in the DC Films Universe by a fairly wide margin.

Batman v Superman: Dawn of Justice scored $166 million. Suicide Squad did $133.7 million. Man of Steel made a mighty $128.9 million. Wonder Woman exceeded expectations with $103.3 million.

Lionsgate’s Wonder provided great news for the weekend, opening far above expectations with $27 million at 3,096 sites — three times the level prior to the weekend. Starring Jacob Tremblay as a fifth grader with a facial deformity, the family drama received an A+ CinemaScore with an audience that was 68% female and 66% over 25. Julia Roberts and Owen Wilson star as the parents.

Thor: Ragnarok followed in third with $21.8 million at 4,080 venues for a 17-day domestic total of $247.4 million. Paramount’s second weekend of Daddy’s Home 2 finished fourth with $14.8 million at 3,575 sites, followed by Fox’s second weekend of Murder on the Orient Express with $13.8 million at 3,354 locations.

 
SNL and Chance The Rapper sing a song to Barack

SNL was filled with its usual biting commentary on current events. Al Franken, Roy Moore and Donald Trump all their jabs. One of the biggest highlights of the night was Chicago’s Chance the Rapper teaming up with fellow Chicagoan Chris Redd and Kenan Thompson to sing a Boys 2 Men type ballad to former President Barack Obama.

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.

MAYTAG CREDITS:
DigitasLBi
   Chief Creative Officer: Ronald Ng, DigitasLBi
   EVP Creative Director and EVP Managing Director: Morgan Carroll, DigitasLBi
   EVP Group Creative Director: Mike Frease, DigitasLBi
   VP Group Creative Director: Louie Calvano, DigitasLBi
   Associate Creative Director: Dylan Krenka, DigitasLBi
   Copywriter: Steve Horn, DigitasLBi
   VP Executive Producer: Greg Lederer, DigitasLBi

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