Chicago's FCB, Ogilvy win big on night three at Cannes


Chicago shop Ogily wins Gold for Morton Salt (photo: Liz Taylor)
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in - Entertainment, Entertainment for Music, Design, Media and Product Design.

The Michigan Ave. shop was awarded three Silvers in the Design Category for the Illinois Council Against Handgun Violence. Teddy won for Design Excellence in Effectiveness, Sculptural Brand Installation and Experience & Promotional Item Design.

Other Chicago winners include Ogilvy for Morton Salt and DigitasLBi for Whirlpool.

The agency flexed its muscle in the Entertainment Category as well, taking a Bronze Lion for Radio Flyer’s Kid Travel Agency for Imagination.

In the meantime, Burnett also won a Bronze for their Ostrich for Samsung in Entertainment Under 15 Minutes.

DDB’s “The Following” for State Farm, featuring Joy Williams' cover of Don’t Let Me Down, won a Bronze Lion in the Entertainment for Music.

OMD Chicago and Gatorade took a Lion in the Media Category for “Use of Brand or Product Integration into a Programme or Platform” for “Serena Match Point.” Here is a full list of last night’s US Winners:


Entertainment Lions Winners

   ·  Boost Mobile / Boost Your Voice / Entrant: 180LA, Santa Monica / Gold Lion

   ·  Netscout / Lo & Behold / Entrant: Pereira & O’Dell, New York / 2 Gold Lions

   ·  Sandy Hook Promise / Evan / Entrant: BBDO New York / Gold Lion

   ·  Burger King / Google Home of the Whopper / Entrant: David, Miami / Silver Lion

   ·  Chipotle Mexican Grill / A Love Story /

   ·  Creative Artists Agency, Los Angeles / Chipotle, New York / Silver Lion

   ·  Clairol / Real Color Stories: Tracey Norman / Entrant: Grey New York / Silver Lion

   ·  Donate Life / The World’s Biggest Asshole / Entrant: The Martin Agency, Richmond / Silver Lion

   ·  Fox Home Entertainment – Deadpool / A Unicorn-Ucopia Of Marketing Wins / Entrant: Zenith, Los Angeles / Twentieth Century Fox Home Entertainment, Los Angeles / Silver Lion

   ·  Legoland Florida Resort / Quest To Legoland / Entrant: VML, New York / 2 Silver Lions

   ·  Netscout / Lo & Behold / Entrant: Pereira & O’Dell, New York / Silver Lion

   ·  Samsung Gear VR + Samsung GS7 / Samsung X Punchdrunk Theatrical VR Experience / Entrant: PMK*BNC, Los Angeles / Samsung, New York / Punchdrunk, London / Silver Lion

   ·  Square Enix – Deus Ex: Mankind Divided Video Game / Human By Design / Entrant: Turner International, Atlanta / Courageous, New York / Silver Lion

   ·  Adidas Originals / Original Is Never Finished / Entrant: Johannes Leonardo, New York / Bronze Lion

   ·  Amazon – Man in the High Castle / Resistance Radio / Entrant: Campfire at SapientRazorfish, New York / Bronze Lion

   ·  Chipotle Mexican Grill / Rad Lands / Entrant: Creative Artists Agency, Los Angeles / Chipotle, New York / Bronze Lion

   ·  Dick’s Sporting Goods / Keepers Of The Game / Entrant: Tribeca Digital Studios, New York / The Dick’s Sporting Goods Foundation, Coraopolis / Bronze Lion

   ·  Gillette / Handle With Care / Entrant: Grey New York / Procter & Gamble, Boston / Bronze Lion

   ·  Google / Pride For Everyone / Entrant: Google, Mountain View / Google Brand Studio, San Francisco / Bronze Lion

   ·  GQ / Ryan Reynolds Gets Roasted By His Twin Brother / Entrant: Hungry Man, Los Angeles / Bronze Lion

   ·  Heinz / Pass The Heinz / Entrant: David, Miami / Sterling Cooper Draper Pryce, New York / Bronze Lion

   ·  Major League Baseball / Ponle Acento / Entrant: Latinworks, Austin / Bronze Lion

   ·  Netflix / Episode Leak / Entrant: Alma DDB, Miami / Bronze Lion P&G – Tide / Bradshaw Stain / Entrant: Saatchi & Saatchi, New York / Bronze Lion

   ·  Qualcomm Snapdragon / Lifeline / Entrant: Ogilvy New York / Bronze Lion

   ·  Radio Flyer Wagons / Travel Agency For The Imagination / Entrant: FCB Chicago / Bronze Lion

   ·  Samsung / Ostrich / Entrant: MJZ, Los Angeles / Leo Burnett Chicago / Bronze Lion

   ·  Sandy Hook Promise / Evan / Entrant: BBDO New York / Bronze Lion


Entertainment For Music Lions

   ·  Adidas Originals / Original Is Never Finished / Entrant: Johannes Leonardo, New York / Grand Prix

Foreign Fields / Hope Inside The Fire / Entrant: All Expanded, Brooklyn / Gold Lion

   ·  Nike and Jordan Brand / We The People / Entrant: Wieden+Kennedy New York / Gold Lion

   ·  Wildlife Conservation Film Festival / Dream / Entrant: DDB New York / Gold Lion

   ·  Checkers & Rally’s / Buy Back The Block / Entrant: Fitzgerald & Co, Atlanta / Silver Lion

   ·  Coldplay / Up&Up / Entrant: Prettybird, Culver City / Silver Lion

   ·  Gorillaz / Gorillaz – Saturnz Barz (Spirit House) / Entrant: YouTube, San Bruno, Passion Pictures, London, Parlophone Records, London, Eleven Management, London / Silver Lion

   ·  Gorillaz / Official Gorillaz App / Entrant: B-Reel, New York / Silver Lion

   ·  Nike and Jordan Brand / We The People / Entrant: Wieden+Kennedy New York / Silver Lion

   ·  Amazon – Man in the High Castle / Resistance Radio / Entrant: Campfire at SapientRazorfish, New York / Bronze Lion

   ·  Google / Year In Search 2016 / Entrant: 72andSunny, Los Angeles, Google, Mountain View / Bronze Lion

   ·  Kenzo / Kenzo World - The New Fragrance / Entrant: Squeak E Clean Productions, Los Angeles, Kenzo, Paris / Bronze Lion

   ·  Portugal. The Man / Feel It Still / Entrant: Wieden+Kennedy, Portland / Bronze Lion

   ·  State Farm / Following / Entrant: DDB Chicago / Bronze Lion


Design Lions Winners

   ·  Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / 3 Gold Lions

   ·  Ignite / Writing Our Rights: The Empowerment Workbook / Entrant: Pereira & O’Dell, San Francisco / Gold Lion

   ·  Morton Salt / The One Moment / Entrant: Ogilvy & Mather, Chicago / Gold Lion

   ·  Snap, Inc. / Spectacles / Entrant: Snap, Los Angeles / Gold Lion    ·  State Street Global Advisors / Fearless Girl / Entrant: McCann New York / 2 Gold Lions

   ·  Youth Ambassadors / Welcome To My Neighborhood / Entrant: VML, Kansas City / Gold Lion

   ·  Gatorade / G Active | Gatorade / Entrant: TBWA\Chiat\Day, Los Angeles / Silver Lion

   ·  Gun By Gun / 100 Things / Entrant: DDB New York / Silver Lion

   ·  HBO / Westworld / Entrant: Elastic, Santa Monica / Silver Lion    · 

Illinois Council Against Handgun Violence / Teddy Gun / Entrant: FCB Chicago / 3 Silver Lions

Newfest & NYC Pride / Type With Pride / Entrant: Ogilvy New York / Silver Lion

   ·  Reply.Ai / Botbot / Entrant: R/GA San Francisco / Silver Lion

   ·  United We Dream / Notifica: The App You’ll Be Glad You Don’t Need / Entrant: Huge, New York / Silver Lion

   ·  Youth Ambassadors / Welcome To My Neighborhood / Entrant: VML, Kansas City / Silver Lion

   ·  Burger King / Scariest Bk / Entrant: David, Miami / Bronze Lion    ·  Chipotle Mexican Grill / A Love Story / Entrant: Creative Artists Agency, Los Angeles / Chipotle, New York / Bronze Lion

   ·  Google Inc / Creative Lab Five Application Site / Entrant: Google, New York / Google Creative Lab, New York / Bronze Lion

   ·  Ignite / Writing Our Rights: The Empowerment Workbook / Entrant: Pereira & O’Dell, San Francisco / Bronze Lion

   ·  Lenovo – Yogabook / Miniature Worlds / Entrant: Ogilvy New York / Bronze Lion

   ·  Newfest & NYC Pride / Type With Pride / Entrant: Ogilvy New York / Bronze Lion

   ·  Samsung Galaxy S8 / Samsung Galaxy S8: Times Square Takeover / Entrant: R/GA, New York / Bronze Lion

   ·  Snap, Inc. / Spectacles / Entrant: Snap, Los Angeles / Bronze Lion

   ·  Stacy’s Pita Chips / Stacy’s Stands With You / Entrant: Goodby Silverstein & Partners, San Francisco / Bronze Lion

   ·  TBWA\ / TBWA\ Identity Refresh / Entrant: TBWA\Chiat\Day, Los Angeles, Grid Worldwide, Johannesburg / Bronze Lion


Media Lions Winners

   ·  Jet.Com / Innovating Saving / Entrant: R/GA, New York / Grand Prix

   ·  P&G – Tide / Bradshaw Stain / Entrant: Saatchi & Saatchi, New York / 2 Gold Lions

   ·  State Street Global Advisors / Fearless Girl / Entrant: McCann New York / 2 Gold Lions

   ·  Adidas Glitch / Breaking The Pattern With Adidas Glitch / Entrant: Possible, Seattle / Iris Worldwide, London / Silver Lion

   ·  Netflix – Narcos / Spanish Lessons / Entrant: Alma DDB, Miami / Silver Lion

   ·  Netflix – Narcos / Narcos: On The Run With Pablo / Entrant: Mullenlowe Mediahub, Boston / Silver Lion

   ·  P&G – Tide Pods Plus Downy / Tide’s Super Bowl Stain / Entrant: Hearts & Science, New York / Saatchi & Saatchi, New York / Silver Lion

   ·  Sandy Hook Promise / Evan / Entrant: BBDO New York / Silver Lion

   ·  Adidas Glitch / Breaking The Pattern With Adidas Glitch / Entrant: Possible, Seattle / Iris Worldwide, London / Bronze Lion

   ·  Adidas Originals / Adidas Originals X Alexander Wang / Entrant: Johannes Leonardo, New York / Bronze Lion

   ·  Amazon – Man in the High Castle / Resistance Radio / Entrant: Campfire At Sapientrazorfish, New York / Bronze Lion

   ·  Archer Air Superiority / The Biggest Sports Endorsement Deal Of All Time / Entrant: FCB Chicago / Bronze Lion

   ·  Burger King / Google Home of the Whopper / Entrant: David, Miami / 2 Bronze Lions

   ·  Gatorade / Serena Match Point / Entrant: OMD USA, Chicago, Gatorade, Chicago / Bronze Lion

   ·  Intel / Super Bowl Drones Half Time Show / Entrant: Intel, Santa Clara / Bronze Lion

   ·  Nestle – Stouffer’s / The Cookbook You Can Cook / Entrant: Wing, New York / Bronze Lion

   ·  Spotify / 2016 Wrapped / Entrant: Spotify, New York / Bronze Lion

   ·  US Army / White Hats Needed / Entrant: McCann New York / Bronze Lion


Product Design Lions Winners

   ·  Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Gold Lion

   ·  Snap, Inc. / Spectacles / Entrant: Snap, Los Angeles / 2 Gold Lions

   ·  Apple / Liam / Entrant: Apple, Cupertino / Silver Lion

   ·  Hmbldt / Hmbldt / Entrant: Anomaly, New York / Silver Lion

   ·  Ignite / Writing Our Rights: The Empowerment Workbook / Entrant: Pereira & O’Dell, San Francisco / Bronze Lion

   ·  Northwell Health / The Fin / Entrant: J. Walter Thompson New York / Bronze Lion

   ·  Whirlpool Corporation / Zera / Entrant: Digitaslbi, Chicago / Whirlpool Corporation, Benton Harbor / Bronze Lion


Follow Colin Costello on Twitter @colincostello10.

BackTalk

We welcome your comments, but please, play nice. No nastiness. No name calling. No obscenities. The Reel reserves the right to remove any offensive matter and bar the writer from further commentary.

ReelChicago.com.  Copyright © 2016.  All rights reserved.