The classic Neapolitan favorite, “Funiculi, Funicula” is not what you’d expect to hear on a holiday campaign, but it’s remarkably effective as the musical sound track for Chicago-based Groupon’s first holiday campaign via agency O’Keefe Reinhard & Paul (OKRP).
The idea for using the rollicking song came from agency CCO Matt Reinhard, the campaign’s creative leader. (The song was written in 1880 to commemorate the opening of the first funicular — cable railroad — on Mt. Vesuvius).
“Experience,” the 30-second spot (with a 15-second version) was directed by Luis Peña, shot by DP John Baker of LA-based production company World War Seven and filmed in Oakland and Alameda, Calif.
The lyrics highlighting the items and fun times Groupon brings forth during the holiday season were written and recorded by music company Beacon Street of Venice, Calif. The song ends with the promise, “With Groupon deals this year, I’m going to gift experience.”
“Whether it’s a yoga mat or a yoga class, concert tickets or a selfie-stick for the show, only Groupon has incredible deals on everything for all your holiday gifting needs,” said Groupon’s Jon Wild, VP/Marketing for North America.
Another Group holiday spot, “Gift“, which began airing for Black Friday and continues through December, focuses on the products found on Groupon Goods. Examples include drones and GoPros, cookware from Rachael Ray and Vitamix blenders an apparel and sports equipment ranging from coats to skateboards.
Both spots will air on network and cable outlets now throughout the remainder of the holiday season.
Agency credits: Scott Mitchell, EP; GCD, Will Bright; CD/copywriter, Pat Durkin; art director; Rachel Warner and copywriter, Rachel Block.
Editorial: Whiskey & Bananas, Chicago: Scott Mitchell, EP; editors Mike Alfini, Matt Miller, and Mark Jepsen, Keith Guerrero, motion graphics, Brady Rish. Telecine, Nolo Digital. Mike Matusek, colorist, producer, Joe Flanagan.
