Kathryn Hahn rocks out in new Chrysler campaign

Kathryn_Hahn_Doner_Detroit

Real-life mother Hahn in her Pacifica

Westchester Illinois’ Kathryn Hahn, who stars in Bad Moms and Transparent, shows off her rockin’ goofy side in a fun new campaign from Doner Detroit for the new Chrysler Pacifica S minivan. The five minute-long spots, directed by Jordan Brady of Superlounge, showcase the real-life mother’s vast comedic talents as she delivers an energetic and amusing performance even if it embarrasses her daughter and friends.

Named the 2018 Green Car Reports “Best Car to Buy,” the Pacifica is the first hybrid minivan and features 84 miles per gallon equivalent 33 miles of all-electric range. It’s versatile, efficient and affordable, starting at $40,000. Each spot highlights a different feature and ends with a super, “It’s loaded. With attitude.”.

So whether it’s picking her kids up from school, unloading groceries or having a night out with friends, it’s clear that Hahn acts out her guilty pleasures against music that spans the ’80s, ’90s and the ’00s, including Juvenile (Back That Thang Up), Fergie (M.I.L.F. $), Montell Jordan (This Is How We Do It), Chamillionaire (Ridin) and Scorpions (Rock You Like A Hurricane).

“This campaign spoke to me as both a mom who spends a lot of time with my kids while driving and as someone who still likes to turn up the volume after I’ve dropped them off at school,” Hahn said in a statement.

The first spot gives us Hahn dropping off her daughter at soccer practice in a shiny black Pacifica. Hahn’s daughter asks her to stay for practice, and Hahn promises but actually stays in the car the entire time. Sorry kids, but the truth for parents is soccer practice ain’t the most riveting to watch. Hahn uses the Pacifica’s features as she kills time in the spot below.

 

 

The next spot highlights the minivan’s exterior features while Hahn comedically writhes around the car and shows off its sliding doors. She climbs on the hood and runs her hands against its smooth exterior. The Scorpions blare as Hahn moves around, and we get a close-up of the Pacifica’s high-quality Harman Kardon speakers.

 

 

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Kathryn Hahn gives parents something to talk about when she pulls up to school in the Chrysler Pacifica S. While she blasts hip-hop her ignore her and play Tic-Tac-Toe on the car’s 10-inch high-definition touchscreens.

 

 

Here, Hahn demonstrates the car’s automatic trunk feature as a cop comes to give her a parking ticket. She offers the cop a variety of far-fetched stories, such as her family dog dying and being chased by killer bees.

 

 

Hahn finally demonstrates the Pacifica’s parallel parking capabilities while playing the 1999 rap song Back That Thang Up by Juvenile. The Pacifica’s park assist program recognizes parallel parking spaces and tells the driver which directions to turn. Hahn is in the car with her girlfriends, who judge her for playing rap. The commercial ends with text saying, “It’s loaded. With attitude.”.

The series of spots broke across television, digital and online on Monday, March 5, 2018.

 
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.