Kia, The Rock, Finish Line in the news

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David&Goliath for Kia

David&Goliath for Kia

David&Goliath for Kia

David&Goliath has dropped a new campaign for its successful Kia client and this time the brand is taking a new route. And guess what? The hamsters must be back home because none are in sight in this new Sorento spot.

Even better, it pokes a little bit of fun at a stereotypical Lexus spot, which is always a personal pleasure to me.

The 60-second spot for the Sorento begins as what seems to be a Lexus commercial, with a handsome “Lexus-type” man confidently driving an RX 350 down a desert highway. But something is off as he spots something else hurtling across the sand. The Roadrunner?

Watch below and find out:

As the campaign suggests, seemingly out of nowhere, Kia has proven to be superior by foregoing the traditional road to success. An example of why the automaker has been deemed the highest ranked brand in initial quality, two years in a row.

Kia’s time in the U.S. may be short by comparison to the competition, but the strides they’ve made in that time have been nothing short of astonishing. I agree. When I see a Kia in the street, I do find myself turning my head when I spot a Kia.

According to the agency, the goal of this campaign is to generate awareness of how far Kia has come and how well-built its products are engineered, while also teasing the imminent arrival of the Kia Stinger. It works.

The campaign will feature :30 versions of each spot on national network/cable media in addition to NBA and NFL media, and will be supplemented with digital and social media components.

 
Rock unleashes Jumanji footage at Stan Lee Comic Con

You can always expect something fun when Dwayne “The Rock” Johnson makes an appearance. This weekend, the mega-star appeared at Stan Lee’s Comic Con and dropped a brand spanking new vignette for the upcoming sequel, Jumanji: Welcome to the Jungle starring Dwayne “The Rock” Johnson and Kevin Hart. You can see in his tweet below:

More than 10,000 fans in attendance at the main stage, myself included, went nuts. Now about running for president…

 
Finish Line Screenplay Competition announces winners

A TV pilot and two feature film scripts took top honors at the second Finish Line Script Competition, which were announced today.

According to a spokeswoman, the two-year-old competition chose its winners from more than 1,200 submissions – more than a 500 percent increase from 2016.

The Grand Prize winner, “Sugar Land,” by R. B. Ripley, is an original TV pilot set in the anything-but-sweet world of sugar refining in Texas. First Runner Up honors go to “Desert Rain,” a feature film script by Colleen Burns, about a journalist trying to get past a personal scandal by covering a story in Mogadishu. Second Runner Up is “A Fish for Rudy,” a feature about a young fisherman in pre-war Australia.

In addition to receiving a $2,500 award, Competition winner R.B. Ripley’s Grand Prize means his script will be sent directly to any actor, director, producer or production company he or she chooses. The prize package also includes one-on-one meetings – in person or via Skype or phone – with up to 28 literary agents, development executives or producers. For the full list of what Ripley will receive, in addition to what the two runners-up will receive, click here. For more about the Finish Line Script Competion, click here.

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.

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