Low carb, low calorie Michelob ULTRA beer, via FCB Chicago, welcomed the return of golf to the 2016 Olympics after an absence of 112 years and shows its support of Team USA with a hilarious YouTube video, “Golf Returns to the Games,” produced by the agency’s in-house studio, Lord + Thomas.
The footage that was extracted from a live golf game during the 2014 PGA Memorial Tournament, features PGA pro golfer Scott Langley, Barrington native and University of Illinois grad, attempting a hole-in-one.
The agency created new narration by famous Brazilian soccer announcer Nilson César, who excitingly describes the play-by-play in Spanish words that are normal for soccer but engages the viewer in a whole new way.
Agency credits include: CCO Todd Tilford; VP/CDs Josh Hurley and Andy Kohman; ADs, Johnross Post and Conor Clarke; copywriter Matt Everts and senior producer Christ Wickman. Editing by Ilsa Misamore, Lord + Thomas, FCB’s in-house studio.
