Determined to remind travelers about the fun taking a road trip, the hotel chain hired director Frank Todaro to create a new national spot that feels more like a fun music video than a commercial.
“We want to remind travelers that they can create a lifetime of memories with families, friends and love ones while still enjoying affordable travel,” said Lance Miceli, Executive Vice President and Chief Marketing Officer, G6 Hospitality. “This new TV spot helps bring to life how our guests experience Motel 6.”
The storyline for the new TV spot follows four groups of travelers as they navigate on the road. Their journey is set to the song “Radar Love” by Golden Earring and written by Barry Hay and George Kooymans under Sony/ATV Music Publishing LLC.
“Motel 6 has always been a big part of the American road trip, so we needed a classic road-trip song,” says Chris Smith, Brand Creative Group Head at The Richards Group, which produced the 30-second commercial.
For a first look at the ad, click here.