O’Keefe Reinhard & Paul (OKRP) capitalized on the timeless hilarity of a football-to-the-groin in Who Wouldn’t, a Groupon commercial set to air during the fourth quarter of Super Bowl LII next Sunday.
Featuring Girls Trip star Tiffany Haddish, the 30-second spot reinforces Groupon’s commitment to neighborhood businesses by dealing a forceful pigskin rebuke to a rich man who declares that he opposes them.
Set to the Masterpiece Theatre theme song (“Rondeau,” by French composer Jean-Joseph Mouret), the physical humor and A-list spokesperson make the advertiser’s downhome message loud and clear: Groupon is all about local and family businesses.
“The Super Bowl is an opportunity to tell a more meaningful story about what Groupon stands for, beyond its offers and everyday savings,” explains Matt Reinhard, Executive Creative Director at OKRP. “Consumers today buy into a company’s mission and for Groupon that story is its support for the local marketplace.”
Haddish not only gets the point across with sassy charm, she is also a longtime, real-life Groupon fan.
“I’ve been speaking out for (Groupon) for years,” she recently told Business Wire. “I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
Heaven help the consumer who doesn’t listen to Tiffany Haddish.
In addition to the broadcast spot, Groupon agency-of-record OKRP has created over 20 long and short form digital videos, GIFs, stills, radio, social and digital engagement forms of content to help manage social during game day.
CREDITS
Groupon
SVP and Chief Marketing Officer: Vinayak Hegde
VP of NA Marketing: Jon Wild
Head of Advertising & Media: Lisa Diehlmann
Senior Manager, Brand Marketing: Peter VanderHye
Brand Marketing Content Manager: Mary (Meme) Romano
Social Media: Cassie Cappuccio
Agency: O’Keefe Reinhard & Paul
Chief Executive Officer: Tom O’Keefe
President: Nick Paul
Chief Creative Officer: Matt Reinhard
Group Creative Director: Will Bright
Writer / Creative Director: Aaron Cathey
Art Director: Paul B Feldmann
Head of Production/EP: Scott Mitchell
Director of Production Business Affairs: Katie Johnson
Head of Client Business: Rahul Roy
Account Director: Margaret Furth
Account Executive: Amanda Jacobs
Director of Brand Strategy: Nate Swift
Brand Strategist: Hanley Fansler
Production Company: Caviar
Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol
Director: Jody Hill
Producer: Bernard Rahill
DoP: Toby Irwin
Production Designer: Mark Snelgrove
Editorial: Whiskey & Bananas
Supervising Editor: Nate Pence
VFX/Color: The Mill
Executive Producer: Carl Phillips
Senior Producer: Heino Henning
VFX/2D Lead: Jamin Clutcher
Colorist: Luke Morrison
Executive Producer, Color: Laurie Adrianopoli
Color Producer: Dan Butler
Color Assistant: Lindsey Mazue, Ryan Esboldt
