rEvolution unites Winnebago and Maddon to get RAW

And here I thought Chicago Cubs manager Joe Maddon lived in the dugout.

Apparently not!

Turns out Maddon and his wife, Jaye, live in a $500,000 Winnebago Grand Tour. During the off-season, the two pal around the country in their spectacular home away from home.

Joe Maddon’s love of RVs became popularized three years ago, when he first introduced the world to his mobile home named, “Cousin Eddie.” It’s derived from the slob Randy Quaid played in the Vacation movies.

Doing a little art imitates life action, independently-owned integrated Chicago sports marketing agency rEvolution, has taken the Maddons’ love of RVs and created a sitcom-like digital series titled, Meet The Maddons, for Iowa-based Winnebago.

The four 30- and 45-second comedy segments are titled, Home Sweet Home, Goat, Captain’s Chair and this one below, Fireplace.

Each vignette ends with a quick roll of credits. The short segments show off the Winnebago in all its glory and combines with humor that feels both real and true-to-life. And that is what makes this campaign RAW.

The four-part series was shot in a matter of a few hours at Essanay Studios in Chicago. The four segments will live on digitally at least through the end of the baseball season.

Boosted by the recent acquisition of Grand Design RV, Winnebago is off to a strong start in 2017 and looks to make a broader commercial push into the growing market by tapping into Maddon’s appeal, which spans across sports and with fans of all ages around the globe.

“What I love about Winnebago is that it is this great, iconic RV brand, but is also forward thinking,” said Maddon. “Winnebago gets us and our lifestyle – it’s our home.”

A spokesman for rEvolution said there are no plans as yet to do a new series next year, though Maddon has inked a three-year deal with Winnebago.

“With their unique style, class and sense of adventure, Joe and Jaye are the perfect embodiment of the Winnebago brand,” Winnebago Industries president and CEO Michael Happe said in a press release. “We are really excited to kick off this partnership with the Maddons and collaborate with them as we introduce Winnebago and the appeal of the RV lifestyle to a new generation of fans.”

Winnebago has rolled out additional extensions of the Meet the Maddons campaign, including a forthcoming Korked Baseball/Respect 90 T-shirt collaboration, media campaign and social media extensions.

 
CREDITS
Agency/Production Company — rEvolution
    Executive Creative Director — Brian Quarles
    Supervisor, Client Services — David Hood
    Managing Director, Communications — Dan Lobring
    Supervisor, Creative Strategy — Kevin McGraw
    Public Relations Manager — Kevin Loughery
    Executive Producer — Brian Hazelton
    Executive Producer — Chad Reece
    Executive Producer — Sam Jefson
    Director — Peter Wiese
    Producer — Mo Wagdy
    Prod. Supervisor — Tina Moy
    1st Asst. Director — Kevin Marquardt
    Dir. Of Photography — Scott Thiele
    Camera Op — Bill Nielsen
    1st Asst. Camera — Bob Faison
    1st Asst. Camera — B Gary Malouf
    2nd AC/Data Mgr. — Sam Knapp
    Gaffer — Jules Tomko
    Best Boy Electric — Dave Pawela
    Electric — Josh Levy Key
    Grip — Joe Gajewski
    Best Boy Grip — Jon Arturi
    Art Director — Dan Griffin
    Leadman — Goran Milosavljevic
    Prop Master — Scott Coleman
    Set Dresser — Tim Harmston
    Set Dresser — Stephen Manda
    Set Dresser — Christine Sorich
    Scenic Painter — Chuck Grendys
    Sound Mixer — Jimmy Heitz
    Boom Operator — Bob Lucas
    VTR Operator — Jonah Ravine
    Script Supervisor — Kaye Benson
    Wardrobe Stylist — Martha Heppler
    Hair & Make up — Yolanda Moran
    PA Matt McGrath PA — Conan Kwok
    PA — Sabrina Thompson
    PA — Kenneth George
    Craft Service — Angela Kates
    Editor Collin — James Diederich

Post Production Sound — NoiseFloor Ltd.

 
Have a spot or campaign for RAW? Please submit to dan@reelchicago.com for work completed in Chicago or colin@reelchicago.com for completed elsewhere.