SCC’s PSA campaign reminds about disaster preparation

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SEPTEMBER IS NATIONAL PREPAREDNESS MONTH and it kicked off with Schafer Condon Carter (SCC), The Ad Council and FEMA’s Ready Campaign of PSAs and online videos that help families to be prepared before emergencies like earthquakes, tornadoes and hurricanes occur.

This is the second year SCC has been involved with the Ready Campaign, advancing its 2015-produced 30-second “Don’t Wait Communicate” spot from traditional media to social media outlets.

SCC’s ECD for the campaign was Denny Hebson, with senior art director Colin Smith and senior copywriter Mike Brownell. Monna O’Brien produced second unit footage directed and shot by SCC executive producer Leroy Koetz. Cutters’ Kathryn Hempel edited with sound design and mix by STIR. Sonixphere provided the original music. Account supervisor is Julie Merkin, senior account executives Kelsey TeBockhorst and Eric Brauneis.

WHO’S NEW. O’Keefe Reinhard & Paul (OKRP) hired award-winning creative director as the agency’s first group creative director. He will help lead the agency’s creative efforts on accounts Groupon, Taco Bell and Gildan. Prior to Mekanism, he was a JWT CD and freelanced as a CD / copywriter for New York agencies.

NEW ACCOUNT AT CRAMER-KRASSELT is The Cotton Council International, headquartered in Washington, DC, with the goal of global marketing and communications efforts to promote exportation of US cotton fiber, products and cottonseed.

The appointment follows an April review with the account, billing between $8 and $12 million, moving from AR New York.

A NEW CHAPTER BEGINS for venerable reporter Rob Feder, who has reported on local broadcasting activities for 38 years, starting out with the Chicago Sun-Times and the past few years for the Chicago Tribune. But with Tribune Publishing’s change to the unfortunately-named Tronc company, Feder’s contract was canceled “for business reasons” the end of August.

Happy to say, he will continue reporting on the media beat.

“DEATH WISH” UPDATE: If the city approves, the action feature starring Bruce Willis, filming here Sept. 26-Oct. 2, will include scenes being shot along the Chicago River from a low-flying helicopter overhead. At least one bridge and as many as three bridges would be raised and lowered for the filming, reports the North Loop News.

ON THE SPOT SIDE: Essanay Studio & Lighting was busy supplying trucks and equipment for the weekend shoots of Joe Doria Productions for Sears Craftsman and bicoastal Anonymous Content for Steak & Shake commercials this week.

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