While most of the Emmy Awards broadcast audience will be on the edge of their seats watching House of Cards duke it out with The Handmaid’s Tale and Westworld, there will be another audience – advertisers and their agencies – who will be watching, with baited breath, to see who will win the Emmy for outstanding commercial.
While no Chicago agencies made the list of five nominations, two on the list do have prominent offices in the Windy City – R/GA and McGarryBowen.
R/GA and the Ad Council won last year’s Emmy with the original Love Has No Labels skeleton spot, and they will like their odds this year with two nominated spots — with Love Cam and We Are America. McGarryBowen is represented by The Women’s March spot, Why I March.
Rounding out the nominees are two brand spots: Squarepace’s Super Bowl ad Calling JohnMalkovich.com and Google’s Year In Search 2016. 72andSunny made the Google ad. Startup shop, John X Hannes developed Squarespace. The Google and Squarespace campaigns each won two silver Lions and one bronze Lion in Cannes last month.
Watch all five spots below:
Ad Council: Love Has No Labels, We Are America
Agency: R/GA | Production Company: MJZ
Ad Council: Love Has No Labels Love Cam
Agency: R/GA | Production Company: Tool of North America
Women’s March on Washington, Why I March
Agency: McGarryBowen | Production Company: Hungry Man Productions
Squarespace, Calling JohnMalkovich.com
Agency: John X Hannes | Production Company: Smuggler
Google, Year In Search 2016
Agency: 72andSunny | Production Company: Hecho en 72
The winner will be announced on September 16 during the Creative Arts Emmys telecast on FXX. The ceremony will be held at the Microsoft Theater in Los Angeles.
Follow Colin Costello on Twitter @colincostello10.