New CD Javier Osorio puts Tris3ct on growth trajectory

Tris3ct/Chicago is moving to establish a strong focus on the Hispanic market, even as it strengthens its creative bench. The shop has begun to do that with the hiring of Javier Osorio as a creative director. Osorio, 43, comes to Tris3ct from Lapiz/Chicago, where he was a creative director on the Allstate and Kellogg’s accounts.

Chicago’s NBC ‘Smash’ ratings okay but not great

Is “Smash” a smash hit?  We know you’ve been wondering about that in the wake of the show’s debut and all the attendant hype. Executive produced by movie legend Steven Spielberg, “Smash” purports to take us behind the scenes and show the development of a new Broadway musical about Marilyn Monroe, even as it introduces us to a varied  collection of theater

DP/C bows out of Walgreens review; bigger shop sought

Downtown Partners/Chicago is out.   Sources report the powers-that-be at Downtown Partners/Chicago have changed course and decided not to participate in the agency review drug store behemoth Walgreens launched just weeks ago.  That review, about which ad trade publications have mostly kept  mum because they are not up to speed on it, promises to be one of the spring

Lyric goes full-throttle on “Show Boat” ad campaign

“Show Boat” has docked at Lyric Opera of Chicago.  This vintage piece of American musical theater now upon the vast and wickedly demanding stage at Lyric Opera represents a major adjustment in marketing strategy for one of the world’s leading opera companies. For most of its nearly 60-year history, Lyric has produced grand opera — large-scale works ranging from “

Tourism’s “Second to None” won’t lure foreign visitors

Let’s talk tourism. Specifically the marketing of Chicago to tourists. We’ve actually been talking about the topic for years.  And we’ve often been disappointed by Chicago’s and Illinois’s lackluster, if not downright laughable, efforts to market to — and lure in — more tourists.

New “Rosie” show hyped as different – and now worse

Step right up ladies and gents and get your front row seats!  You too can see what promises to be one of the greatest and saddest spectacles in recent television history.  Yes, gather round for the “The Rosie Show” and witness its amazing feats of  self-destruction. If Chicago-based “The Rosie Show” had its problems at the get-go last fall — and it had

Ch. 7 still rules as all 10 p.m. news ratings slip

Whoever said we humans are creatures of habit was right. For years, however, that truism has been a source of more than a little frustration to more than a few general managers and news directors at Chicago television stations. Over time they have done just about everything thinkable short of handing each and every viewer in the city and suburbs a cool million dollars in cash to get

Ex-Burnett creative veteran contemplates second act

What does one do for a second act in advertising?  It’s always a tough question.  Made even more so when one’s first act produced what may be the single best TV commercial from any Chicago ad agency since the new century began. Still that’s the question ad maven Tim Pontarelli is mulling.   And he isn’t rushing blindly to find an answ

Spielberg-produced NBC show a “Smash”-ing disaster

Let’s just say it flat out.  “Smash” is a train wreck of a show like few others we’ve ever endured on TV. And get ready.  It’s headed right at us in Chicago on Monday, Feb 6., the day AFTER the Super Bowl. In case you haven’t heard (though you should have, given the enormity of the hype this hopeless mess has

Chicago Cubs strike out by hiring a New York agency

In the eyes of a lot of local ad executives, the Chicago Cubs have just struck out.  Big time. The team lost a big chunk of potential fans from Chicago’s advertising industry in recent days when the Cubs rather quietly announced it had retained a New York-based ad agency, quaintly-named The Brooklyn Brothers, to orchestrate its newest ad campaign with the theme line “Baseba

Win some, lose some: DPC up for Walgreens review

In a stunner that is sure to have major ramifications for Downtown Partners/Chicago, sources say Walgreens is launching an ad agency review.  That could mean big problems for Downtown Partners/Chicago, which has been the drugstore behemoth’s agency of record since the shop was founded by creative partners Jim Schmidt and Joe Stuart in 2004.  But Downtown Partners is expected to part

Lucky Lottery winner: DPC/Critical Mass

And then there was one — the winner.  As first predicted days ago, Downtown Partners/Chicago, in conjunction with digital partner Critical Mass/Chicago, has prevailed in the review to select a new ad agency of record for the Illinois Lottery.  In announcing the winner Wednesday afternoon, Lottery superintendent Michael Jones said “the Lottery looks forward fo