Cheers, Laughlin Constable.
The agency announced today its partnership with D.G. Yuengling & Son, Inc., serving as the brewery’s new agency of record for creative work after a competitive search and review process. Laughlin Constable will support all of Yuengling’s products, and will particularly seek to increase sales for the flagship beer, Yuengling Traditional Lager.
The Pottsville, PA-based brewery has been family-owned and operated since 1829. The brewery’s beers are distributed in 22 states.
“As we continue to execute our growth plans, we’re looking to expand the consumer base for our Yuengling Traditional Lager and use our unique independent spirit to connect with a broader audience,” said Tyler Simpson, Director of Marketing for the Yuengling. “Partnering with Laughlin Constable makes sense as they share our entrepreneurial DNA and have a successful track record of taking brands to the next level and appealing to younger generations.”
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Laughlin Constable will develop a multi-year creative platform and campaigns that will include video, audio, out-of-home, print, social media, on-premise and retail. The first creative campaign will debut later this spring.
Mat Lignel, CEO and president of Laughlin Constable, said of the Yuengling win to Reel Chicago: “This is an important day for Laughlin Constable. Every beer drinker knows how unique Yuengling is and, together, we have ambitious growth plans for the brand.”
Laughlin Constable bills more than $280 million, Laughlin Constable’s client roster includes the Wisconsin Department of Tourism, Bon-Ton stores, Sears Auto Centers, Northwestern Medicine and Master Lock.
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
