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Category: Reel Ad of the Week

Three Floyds gets weird for 30th anniversary campaign
  • Reel Ad of the Week

Three Floyds gets weird for 30th anniversary campaign

By Reel Chicago Oct 21, 2026
Three Floyds Brewing is celebrating 30 years by doing exactly what it has always done best: refusing to behave normally. The Midwestern craft brewer has launched “30 Years of...
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Ogilvy x Sandro Miller remind us why moviegoing matters for CIFF
  • Reel Ad of the Week

Ogilvy x Sandro Miller remind us why moviegoing matters for CIFF

By Reel Chicago Oct 16, 2026
At a time when most of us can summon almost any movie from the couch, the Chicago International Film Festival (CIFF) is making a case for something streaming still cannot repli...
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Roman Reigns brings Akuma’s fury to The General
  • Reel Ad of the Week

Roman Reigns brings Akuma’s fury to The General

By Reel Chicago Oct 7, 2026
Getting dropped by your insurance company can feel like a fight. So The General and BBDO Chicago decided to make it one. In the latest installment of the brand’s “The Br...
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M&M’S take center stage in TV-inspired spots from BBDO Chicago
  • Reel Ad of the Week

M&M’S take center stage in TV-inspired spots from BBDO Chicago

BY Reel Chicago Sep 28, 2026
M&M’S have jumped out of the snack bowl and onto the screen in BBDO Chicago’s latest campaign, Screentime. Directed by Rami Hachache through PRETTYBIRD US, the campa...
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Danny DeVito gets ‘Stacked and Jacked’ for Jersey Mike’s new NFL campaign
  • Reel Ad of the Week

Danny DeVito gets ‘Stacked and Jacked’ for Jersey Mike’s new NFL campaign

By Reel Chicago Sep 24, 2026
Jersey Mike’s is heading into year two of its NFL partnership with a new campaign platform and one very unexpected franchise quarterback. Created with Highdive, Game Day Mike...
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Danny DeVito saves the day with a Jersey Mike’s sub
  • Reel Ad of the Week

Danny DeVito saves the day with a Jersey Mike’s sub

By Reel Chicago Sep 8, 2026
Sometimes the best advertising idea is also the dumbest idea in the room. And we mean that as a compliment. This week’s Reel Ad of the Week goes to Jersey Mike’s “Bus,”...
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SNICKERS feeds hungry AI in new campaign
  • Reel Ad of the Week

SNICKERS feeds hungry AI in new campaign

By Reel Chicago Sep 1, 2026
For 16 years, SNICKERS has blamed strange human behavior on hunger. Now BBDO Chicago has decided artificial intelligence might have the same problem. The brand’s latest ca...
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Chicago Lighthouse illuminates 120 years of human potential
  • Reel Ad of the Week

Chicago Lighthouse illuminates 120 years of human potential

By Reel Chicago Aug 28, 2026
For 120 years, The Chicago Lighthouse has helped people who are blind, visually impaired, or disabled build fuller, more independent lives. Now, a new campaign from Brand Imagi...
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Snickers’ ‘Eulogy’ finds the funny side of AI mishaps
  • Reel Ad of the Week

Snickers’ ‘Eulogy’ finds the funny side of AI mishaps

By Reel Chicago Aug 3, 2026
AI may be changing the way people work, communicate and make everyday decisions, but it has also introduced a new category of very public embarrassment. Snickers taps into that...
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Katt Williams turns wireless marketing into comedy roast for TextNow
  • Reel Ad of the Week

Katt Williams turns wireless marketing into comedy roast for TextNow

By Reel Chicago Jul 31, 2026
The wireless industry has spent years trying to convince consumers that choosing a phone plan requires navigating a maze of contracts, hidden fees, and confusing pricing. TextN...
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Extra Gum gives soccer’s ‘Extra Time’  a delightfully absurd origin story
  • Reel Ad of the Week

Extra Gum gives soccer’s ‘Extra Time’ a delightfully absurd origin story

By Reel Chicago Jul 24, 2026
Sometimes the best advertising starts with a simple question. In this case: What if EXTRA Gum literally inspired "extra time?" That's the wonderfully ridiculous premise behind ...
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Grandma Buddig is back for a new generation of snackers
  • Reel Ad of the Week

Grandma Buddig is back for a new generation of snackers

By Reel Chicago Jul 13, 2026
Buddig is proving that some icons only get better with age. The heritage meat and snack brand has revived its no-nonsense Grandma Buddig character in a new campaign from Havas ...
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BBDO Chicago sends M&M’S into the Love Island villa
  • Reel Ad of the Week

BBDO Chicago sends M&M’S into the Love Island villa

By Reel Chicago Jul 7, 2026
The M&M’S Spokescandies have entered the Love Island USA villa, and, honestly, they may want to sleep with one eye open. For this week’s Reel Ad of the Week, BBDO Ch...
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KFC gives its Supergirl ad a post credits scene
  • Reel Ad of the Week

KFC gives its Supergirl ad a post credits scene

By Reel Chicago Jun 26, 2026
Highdive sure is having a super summer. Fresh off its work for Jeep tied to Captain America, the Chicago agency is back in cape mode with KFC’s new Supergirl campaign, provin...
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Tootsie Roll, SCC and Calabash give Mr. Owl a new friend
  • Reel Ad of the Week

Tootsie Roll, SCC and Calabash give Mr. Owl a new friend

By Reel Chicago Jun 16, 2026
One of advertising’s most familiar wise guys is back, and this time, he has a new scene partner. Tootsie Roll Industries has launched a new animated spot introducing a playf...
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Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway
  • Reel Ad of the Week

Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway

By Reel Chicago Jun 11, 2026
Jeep is celebrating America’s upcoming 250th anniversary with a patriotic stunt that is equal parts soccer fever, Founding Father joke and Wrangler giveaway. Created in partn...
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Jeep x Marvel celebrate vets and 85 years of adventure
  • Reel Ad of the Week

Jeep x Marvel celebrate vets and 85 years of adventure

By Reel Chicago Jun 5, 2026
The Jeep brand and Marvel are expanding their partnership with the launch of "The Original Superheroes," a new Summer of Jeep campaign that honors military veterans while celeb...
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Coors Banquet x Wrangler use beer-ink to print song chords on jeans
  • Reel Ad of the Week

Coors Banquet x Wrangler use beer-ink to print song chords on jeans

By Reel Chicago May 28, 2026
Coors Banquet and Wrangler are teaming up once again, this time transforming country music into fashion with a campaign from TBWA\Chiat\Day Chicago that literally prints song c...
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Emplify Health amplifies empathy in animated campaign
  • Reel Ad of the Week

Emplify Health amplifies empathy in animated campaign

By Reel Chicago May 21, 2026
Healthcare advertising tends to look and sound exactly the same. Warm piano music. Slow-motion walking shots. Somebody staring thoughtfully out of a hospital window. Cramer-Kra...
More »
Stanley brings back the Steemer to gross us out – and it works
  • Reel Ad of the Week

Stanley brings back the Steemer to gross us out – and it works

By Reel Chicago May 14, 2026
There’s something beautifully uncomfortable about Havas Chicago’s latest work for Stanley Steemer. This week’s Reel Ad of the Week goes to the return of “The Steemer,â€...
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