DigitasLBI wins Grand Prix in Creative Data at Cannes

0

On day two of Cannes, Lions were awarded in Cyber, Direct, Mobile, Innovation and Creative Data.

DigitasLBI brought home the Grand Prix in the Creative Data Category for Whirlpool.

Liz Taylor’s FCB again made a showing for Archer+Wolf, taking a Silver Lion in Direct.

Joining them in the winnings were McDonald’s new agency, We Are Unlimited, taking a Silver in Cyber.

Bronze Lions were awarded to Energy BBDO for Bayer Consumer Health in the Cyber Category and in Direct. Burnett took a Bronze for Samsung in the Cyber Category and two Bronze Lions for Donate Life America in the Direct Category.

Below is a full list of US Winners for day two:

Cyber Lions Winners

   ·  Mailchimp / Did You Mean Mailchimp? / Droga5, New York / Mailchimp, Atlanta / Grand Prix

   ·  Activision / Hostile Takeover / AKQA, San Francisco / Gold Lion

   ·  Black Lives Matter / Unsafety Check / J. Walter Thompson New York / Gold Lion

   ·  Cheetos / Cheetos Museum / Goodby Silverstein & Partners, San Francisco / Gold Lion

   ·  Expedia / Visit Britain / 180LA, Santa Monica / Gold Lion

   ·  Tomcat Rodent Control / Tomcat: Facebook – Not Live / Barton F. Graf, New York / Gold Lion

   ·  Under Armour / #Breakthegame / Droga5, New York / Under Armour, Baltimore / Gold Lion

   ·  Adobe / Make A Masterpiece / Goodby Silverstein & Partners, San Francisco / Silver Lion

   ·  Black Lives Matter / Unsafety Check / J. Walter Thompson New York / 3 Silver Lions

   ·  Burger King / Google Home Of The Whopper / David, Miami / Silver Lion

   ·  Cheetos / Cheetos Museum / Goodby Silverstein & Partners, San Francisco / Silver Lion

   ·  Geico / Condensed Pre-Roll: Campaign / The Martin Agency, Richmond / Silver Lion

   ·  Lyft / June / Lyft HQ, San Francisco / Silver Lion

   ·  McDonald’s / Search / We Are Unlimited, Chicago / Silver Lion

   ·  Sandy Hook Promise / Evan / BBDO New York / 2 Silver Lions

   ·  Wendy’s / #Nuggsforcarter / VML, Kansas City / Silver Lion

   ·  Audi Of America / Audi And Airbnb Live To Drive / Venables Bell & Partners, San Francisco / Bronze Lion

   ·  Bacardi / Instantdj / BBDO New York / Bronze Lion

   ·  Bayer Consumer Health / Aspirin “Herosmiths” / Energy BBDO, Chicago / Bronze Lion

   ·  Burger King / Google Home Of The Whopper / David, Miami / 2 Bronze Lions

   ·  Donate Life / The World’s Biggest Asshole / The Martin Agency, Richmond / Bronze Lion

   ·  Geico / Condensed Pre-Roll: Campaign / The Martin Agency, Richmond / Bronze Lion

   ·  HP / The Wolf: Epsiodes 1-4 / Giant Spoon, Los Angeles / HP, Palo Alto / Bronze Lion Campaign

   ·  Kenzo / My Mutant Brain / MJZ, Los Angeles / Black Frame, New York / Bronze Lion

   ·  Netflix / Spanish Lessons / Alma DDB, Miami / Bronze Lion

   ·  Netflix / Episode Leak / Alma DDB, Miami / Bronze Lion

   ·  Nike / Mamba Day / R/GA, New York / Bronze Lion

   ·  Samsung / Ostrich / MJZ, Los Angeles / Leo Burnett Chicago / Bronze Lion

   ·  Sony PlayStation / Search For Greatness / BBH, New York / Bronze Lion

   ·  Spotify / 2016 Wrapped / Spotify, New York / Bronze Lion

   ·  The Muse, Ladies Get Paid, Payscale, Reply.Ai / Ask For A Raise / R/GA, New York / Bronze Lion

   ·  The Wild Detectives / Litbaits / Dieste, Dallas / Bronze Lion

   ·  Tide Pods Plus Downy / Tide’s Super Bowl Stain / Hearts & Science, New York / Saatchi & Saatchi, New York / Bronze Lion

   ·  Wendy’s / Twitter Beef / VML, Kansas City / Bronze Lion

Direct Lions Winners

   ·  Burger King / Google Home Of The Whopper / David, Miami / Grand Prix

   ·  Burger King / Google Home Of The Whopper / David, Miami / Gold Lion

   ·  Kraft Heinz / New And Not Improved / CP+B, Boulder / Gold Lion

   ·  Netflix / Spanish Lessons / Alma DDB, Miami / Gold Lion

   ·  State Street Global Advisors / Fearless Girl / McCann New York / 2 Gold Lions

   ·  Archer+Wolf LLC / The Biggest Sports Endorsement Deal Of All Time / FCB Chicago / Silver Lion

   ·  Boost Mobile / Boost Your Voice / 180LA, Santa Monica / Silver Lion

   ·  Burger King / Google Home Of The Whopper / David, Miami / Silver Lion

   ·  State Street Global Advisors / Fearless Girl / McCann New York / Silver Lion

   ·  Tide / Bradshaw Stain / Saatchi & Saatchi, New York / Silver Lion

   ·  Adidas Football / Breaking The Pattern With Adidas Glitch / Possible, Seattle / Iris Worldwide, London / Bronze Lion

   ·  Amnesty International / The Refugee Nation / Ogilvy New York / 2 Bronze Lions

   ·  Bayer Consumer Health / Aspirin “Herosmiths” / Energy BBDO, Chicago / Bronze Lion

   ·  Black Lives Matter / Unsafety Check / J. Walter Thompson New York / Bronze Lion

   ·  Domino’s / Domino’s Wedding Registry / CP+B, Boulder / Bronze Lion

   ·  Donate Life / The World’s Biggest Asshole / The Martin Agency, Richmond / Bronze Lion

   ·  Donate Life America / Your Name Saves / Leo Burnett Chicago / 2 Bronze Lions

   ·  Godiva / The Box That Keeps Giving / McCann New York / Bronze Lion

   ·  Netflix / Spanish Lessons / Alma DDB, Miami / Bronze Lion

   ·  State Street Global Advisors / Fearless Girl / McCann New York / Bronze Lion

   ·  Tide / Bradshaw Stain / Saatchi & Saatchi, New York / Bronze Lion

Mobile Lions Winners

   ·  Burger King / Google Home Of The Whopper / David, Miami / Gold Lion

   ·  Gorillaz / Official Gorillaz App / B-Reel, New York / Gold Lion

   ·  Burger King / Google Home Of The Whopper / David, Miami / 2 Silver Lions

   ·  Gatorade / Serena Williams | Match Point | Gatorade / TBWA\Chiat\Day, Los Angeles / 2 Silver Lions

   ·  Gorillaz / Official Gorillaz App / B-Reel, New York / Silver Lion

   ·  Legoland Florida Resort / Quest To Legoland / VML, New York / Silver Lion

   ·  Lowe’s / Made In A Minute / BBDO New York / Silver Lion

   ·  Reply.Ai / Botbot / R/GA San Francisco / 2 Silver Lions

   ·  Snap, Inc. / Spectacles / Snap, Los Angeles / Silver Lion

   ·  Waterislife / Venmo Micro Hack / Deutsch, New York / Silver Lion

   ·  Black Lives Matter / Unsafety Check / J. Walter Thompson New York / 2 Bronze Lions

   ·  Expedia / Visit Britain / 180LA, Santa Monica / Bronze Lion

   ·  Gatorade / Serena Williams | Match Point | Gatorade / TBWA\Chiat\Day, Los Angeles / Bronze Lion

   ·  Legoland Florida Resort / Quest To Legoland / VML, New York / Bronze Lion

   ·  Snap, Inc. / Spectacles / Snap, Los Angeles / Bronze Lion

   ·  Under Armour / #Breakthegame / Droga5, New York / Under Armour, Baltimore / Bronze Lion

   ·  United We Dream / Notifica: The App You’ll Be Glad You Don’t Need / Huge, New York / Bronze Lion

   ·  Waterislife / Venmo Micro Hack / Deutsch, New York / Bronze Lion

Innovation Lions Winners

   ·  Google Inc. / Tilt Brush / Google, Mountain View / Gold Lion

   ·  U.S. Postal Service / Your Voice Is Your Stamp / MRM//McCann, New York / Silver Lion

   ·  Apple / Liam / Apple, Cupertino / Bronze Lion

   ·  Cyrcadia Health / ItBRA – The Wearable That Detects Cancer / Area 23, New York / Bronze Lion

   ·  Google Inc. / Earth Vr / Google, Mountain View / Bronze Lion

Creative Data Lions Winners

   ·  Whirlpool / Care Counts / DigitasLBi, Chicago / Grand Prix

   ·  M Live / M Live: Marriott International’s Real-Time Command Center / MEC Global, New York / M Live: Marriott International’s Real-Time Command Center, Bethesda / Gold Lion

   ·  M Live / M Live: Marriott International’s Real-Time Command Center / MEC Global, New York / Marriott International, Bethesda / Silver Lion

   ·  Spotify / Thanks 2016, It’s Been Weird. / Spotify, New York / Silver Lion

   ·  Burger King / Google Home Of The Whopper / David, Miami / Bronze Lion

   ·  Microsoft / Microsoft Course Iq / MRM//McCann, New York / McCann New York / 2 Bronze Lions

   ·  Vidax Center / Ai Buddy / We Believers, New York / Bronze Lion

Follow Colin Costello on Twitter @colincostello10.

BackTalk