DDB Chicago announced today that the agency had lured away 14-year Burnett veteran Colin Selikow to serve as Executive Creative Director on the Miller Lite and Mars Wrigley Confectionery accounts.
Selikow rose to creative lead on both Samsung Mobile and United Healthcare. His team’s award-winning film entitled “Ostrich” recently earned seven Cannes Lions.
“When I first saw Colin’s Ostrich spot I was insanely jealous,” said Ari Weiss, Chief Creative Officer for DDB North America. “Now I get to be insanely jealous of his thinking on a daily basis. I couldn’t be more excited to have him join the DDB Chicago family.”
Selikow, who was recently added to Adweek’s Creative 100, shared his thoughts on joining the crosstown rival.
“The opportunity to lead two iconic brands like Miller Lite and Mars Wrigley Confectionery really was too good to turn down,” he explained. “There is a lot of great momentum behind DDB, and the vision that Ari and John laid out made the role really appealing. Looking at the agency and two historic brands, the creative potential is so exciting.”
Selikow joins DDB Chicago after Miller Lite consolidated all creative services with the agency in July. Most recently, the agency’s client roster has expanded to include Conagra Brand’s and Scott’s MiracleGro and adding more than 80 new hires since January, including Matt Blitz and Andrew Kasprzycki.
Prior to Burnett, Selikow worked at BBDO in New York. Earlier in his career he spent five years in London at Collet, Dickenson and Pearce and then McCann Erickson. He began his career in his native South Africa at Hunt Lascaris AMC. Throughout his career, his work has won numerous awards including: New York Festivals, London International, Communication Arts, Obie Best in Show, Epica, Sharks and others.
Rhea + Kaiser announces Martha Porter Fiszer as SVP, ECD
Naperville based Rhea + Kaiser announced the addition of Martha Porter Fiszer as Senior Vice President and Executive Creative Director. In the role, Porter Fiszer will now oversee the agency’s creative operations and lead a team committed to solving brand and business challenges. She also will help drive business development and manage the overall agency as a member of the R+K Leadership Team.
“Martha brings strategic, digital and creative expertise and outstanding critical thinking, leadership and collaboration skills to R+K and our clients’ businesses,” said R+K President/CEO Diane Martin. “Martha is a voracious student of marketing and customer insight and advocates for
integrated, omnichannel engagement.”
Porter Fiszer began her career as a copywriter. She has worked at such large, consumer agencies as Leo Burnett Worldwide, Ogilvy & Mather and MARC USA and small agencies like Jack Levy Associates and LoSasso Integrated Marketing. Prior to joining R+K, Porter Fiszer was creative director at Chicago-based LoSasso. She has created award-winning creative and campaigns for major brands in the agriculture, camping and recreation, food service and manufacturing sectors.
OutCold brings on Boyle as CMO
OutCold, a leading experiential marketing agency in the Escape Pod network, announced last week that it had named Liam Boyle Chief Marketing Officer. In this role, Boyle is charged with leading the agency’s growth strategy, developing brand and agency partnerships, and supporting new campaign initiatives with existing client partners.
“This is an exciting time in OutCold’s evolution. We’ve earned the trust of some of the most amazing brands in the world, from Amazon to Nordstrom to Topshop and Toyota. Companies are increasingly turning to us to tell their brand stories through authentic in-person experiences. We’ve brought Liam onboard to steward our growth based on his strategic leadership, strong industry relationships, and above all, his belief in a human-centric, people-first approach to marketing,” said Holly Heffinger, COO and Co-founder, OutCold.
Boyle is a seasoned marketing and advertising executive with a diverse background that spans digital, mobile, social, experiential marketing and public relations in North America and around the globe. Prior to joining OutCold, Liam served in leadership positions at both boutique and large-scale agencies in the US and abroad, including The Sound, Monster Media, Walton Isaacson and Edelman. He has developed award-winning campaigns for world-class clients such as General Motors, Anheuser-Busch, Unilever, Wrigley’s, Beam-Suntory, Converse and more.
Boyle shared his thoughts on joining the agency, “At OutCold, experiences matter,” he began. “They live and breathe this belief. And today more than ever with the proliferation of digital and social, people are craving tangible experiences that touch them… matter to them. OutCold challenges their brand and agency partners to be uncomfortable, pushing them to not only tell their brand story, but also bring it to life in an authentic way that creates a real connection. I’m excited to join this passionate band of misfits and creators to continue challenging our partners.”
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello.com.